Before
After
Hannah P.
I wasn't expecting much at first, but my teeth genuinely feel cleaner after using it. I've also noticed the coffee stains aren't as obvious anymore. Really easy to use too!
The natural miswak toothbrush
Clean teeth anywhere. No sink, no paste, no plastic.
One natural root that whitens, freshens breath and removes plaque in 60 seconds. Vacuum-sealed fresh and ready in your pocket.
30-day money-back guarantee
Free tracked shipping
100% natural, zero plastic
Dentist-clean feel
No sink needed
Lifts coffee stains
Zero plastic
Fresh breath
100% natural
No toothpaste
7,000 years of smiles
Dentist-clean feel
No sink needed
Lifts coffee stains
Zero plastic
Fresh breath
100% natural
No toothpaste
7,000 years of smiles
Dentist-clean feel
No sink needed
Lifts coffee stains
Zero plastic
Fresh breath
100% natural
No toothpaste
7,000 years of smiles
Dentist-clean feel
No sink needed
Lifts coffee stains
Zero plastic
Fresh breath
100% natural
No toothpaste
7,000 years of smiles
Why miswak
7,000 years old. Still the cleanest idea.
One root does the job of your toothbrush and your toothpaste.
Whitens naturally
Lifts coffee and tea stains without bleach or peroxide.
Fresh breath for hours
Natural plant compounds keep your mouth fresh long after you brush.
Removes plaque
Clinical trials found it cleans as well as a regular toothbrush.
100% natural, zero plastic
One ingredient: a root. No tube, no plastic handle, no nylon.
Shop
Find your Primal Smile.
Natural miswak sticks for every smile in the house.
For adultsPrimal Smile™ Original
The everyday natural toothbrush. Brush anywhere in 60 seconds.
- Whitens and lifts coffee stains
- Fresh breath, no toothpaste needed
- Each stick vacuum-sealed fresh
From £31.99
Shop Original
Ages 6 to 17Primal Smile™ Kids
No more brushing battles. Brush at school, in the car, after sport.
- Soft natural bristles
- Lifts snack and juice stains
- No sink, no toothpaste needed
From £31.99
Shop Kids
Real results
Smiles that speak for themselves.
Before
After
Before
After
Callum B.
Been using this for a couple of weeks now. My teeth feel really smooth afterwards, and they look a bit brighter too. Didn't think something so simple would work this well.
Before
After
Nicola W.
I drink tea every day so staining has always bothered me. I've been using this regularly and my smile looks noticeably fresher. Love that I don't need toothpaste or water.
How it works
Clean teeth in 60 seconds.
-
1
Peel
Peel 1 cm of bark off the tip.
-
2
Chew
Chew 30 seconds into soft bristles.
-
3
Brush
Small circles. No paste, no water.
No sink. No paste. No excuses.
Your toothbrush only works at the sink. This works everywhere.
The switch
Primal Smile vs. the usual suspects.
Primal Smile
Plastic brush + paste
Whitening stripsNo sink, water or toothpaste
100% natural, zero plastic
No chemicals
Whitens naturally
No tooth sensitivity
Fresh breath for hours
Fits in your pocket
The science
Backed by studies, not just tradition.
Meta-analysis · 2021
Removes plaque like a toothbrush
Across clinical trials, miswak removed plaque as well as a regular toothbrush.
Read the study
Systematic review · 10 trials
Eliminates cavity-causing bacteria
Studies show miswak contains compounds that eliminate cavity-causing bacteria and the bacteria behind gum disease.
Read the study
Clinical review · 2022
Great for gum health
Anti-inflammatory compounds calm swollen, irritated gums, and natural antiplaque agents stop the buildup that leads to tartar and decay.
Read the studyFresh or replaced. Clean or refunded.
Try it for 30 days. Not loving your smile? Full refund, no questions asked.
Try it risk-freeFAQ
Questions? Answered.
Does a stick really clean as well as a toothbrush?
Does a stick really clean as well as a toothbrush?
Yes. Clinical trials found miswak removes plaque as effectively as a regular toothbrush. People have used nothing else for thousands of years. Most of our customers use it every day instead of a plastic toothbrush.
Is it hard to use?
Is it hard to use?
It takes 60 seconds. Peel 1 cm of bark, chew the tip for 30 seconds until it opens into bristles, and brush. Every 2-3 days, snip the used tip with the cutter. A start guide is in every box.
What does it taste like?
What does it taste like?
Earthy and slightly peppery, like clove or horseradish. It's a fresh, natural taste, nothing like the vinegar taste of cheap treated sticks. Most people love it within a few days.
Do I need toothpaste or water?
Do I need toothpaste or water?
No. The natural fibres and plant compounds do the work. No paste, no water, no sink. That's the point.
Is it safe for sensitive teeth and gums?
Is it safe for sensitive teeth and gums?
Yes. The bristles are soft natural fibres, softer than most 'soft' toothbrushes. Use small circles and don't scrub.
How long does one stick last?
How long does one stick last?
About 2 weeks of daily use. That's why the 6-pack covers 3 months and the 12-pack covers 6 months.